Research Portfolio (U20: P1, M1 U24: P1)
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 2 (U24): Understanding the products that are produced within and across media industries TASK 1: RESEARCH PORTFOLIO (U20: P1, M1 U24: P1) Case Study 1: Pepsi Max 'You probs prefer pepsi max' https://www.youtube.com/watch?v=p1VcqxXys-c : Youtube: 2024: Accessed 2024 https://www.linkedin.com/posts/global-media-entertainment-outdoor_you-probs-prefer-pepsi-max-global-outdoor-activity-7091673892775161856-k-9G : Global Media: 2024: Accessed 2024 AIMS AND OBJECTIVES With objectives acting as stepping stones towards a business's aims, an objective of the 'you probs prefer pepsi max' campaign is to persuade new and current consumers to buy the product, they achieve this through persuasive language 'you probs', subconsciously injecting the idea of the consumer liking the drink as it seems self-inflicted, changing the outlook of the ...