UNIT 20 & 24 BELLA LORENZ

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.  JOB ROLES (U24: P4, M2, D2) I completed this task as a group with: Daniel, Georgia, Lucas and Tamar Social Media manager (SMM) What is it ? A social media manager is a media company's online presence. For platforms such as Facebook, Instagram, Twitter, and TikTok, they plan, create, and manage all media content creation. Some of their job objectives include, Building an loyal online community, boosting brand exposure, and promoting interaction. This translates to creating interesting content, planning material, and answering messages and comments, regardless of whether they are negative or positive. Additionally, social media managers use data analysis to determine what content appeals to audiences and modify their advertising strategies accordingly. They might even work with influencers to increase their audience mass a...

Learning outcome 2 (U24) : Understand the behaviours, skills and attributes necessary within the advertising industry.  PERSONNEL AND JOB ROLES (U24: P3) Advertising Jobs:  Tamar: Storyboard Artist and Marketing Director Daniel: Graphic Designer and CopyWriter Georgia: Market Researcher and Production Manager Bella: Social Media Manager and Costume Designer Lucas: Brand Manager and Location Manager  More advertising job roles: creative director digital marketer advertising director SEO specialist public relations  web designer advertising assistant  data analyst media buyer brand strategist  In my group are Tamar, Georgia, Lucas and Daniel and we have delegated different job roles within the advertising industry, to each other and made informative videos regarding the importance of the jobs. I made videos on the job roles, Social media manager and Costume designer  Social Media manager: Costume Designer: Georgia's Videos: Production Manager: https:...

Learning outcome 1 (U24): Understand the products that are produced within and across media industries.  SUCCESS STORIES (U24: D1) INTRODUCTION TO DISNEY+ Disney+ is a subsidiary of Disney Streaming. This streaming service, offered by The Walt Disney Company, provides a massive library of movies, shows, and exclusive originals from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Disney+ is available in over 60 countries and can be accessed on the internet or through their app on most devices. With a single subscription for £7.99 monthly or £79.99 annually, you can create up to five individual profiles, allowing everyone to simultaneously watch shows and movies on different devices. (Screenshot by me: Disney+: 19/04/24) CONTENT  Disney+ strategically extends its reach beyond the traditional family audience. While families with young children remain the primary target audience (hence the convenient five-profile option), the platform bears a surprising depth of...

Learning Outcome 1 (U24): Understand the products that are producted within and across media industries DISCUSS TECHNOLOGY (U24: P2, M1) Convergence: The term convergence refers the ability to have multiple media technologies are brought together on one device, for example smartphones can do the same jobs as newspapers and direction services such as GPS.  The below infographics have been produced to focus on the advertising industry. I have created four infographics that explore convergence with this industry focus. Discuss how the advertising industry has utilised developments in technologies including production technologies, marketing, distribution and ways in which audiences can now access products (U24:M1) PRODUCT TECHNOLOGIES The advertising industry has progressed massively with their product technologies, an example of this is interactive billboards, which allow increased engagement from audiences as the moving visuals are abundantly more enticing than static billboards, as...