UNIT 20 & 24 BELLA LORENZ

Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief PLANNING THE ADVERTS (U20: P2, P3, M2, D1) My group consists of the following members, Tamar Shamir, Lucas Perez, Georgia Matthews, Daniel Middleburgh and myself.  Our team is called Capture 5 Agency. In this groups we responded to the client brief (Carter soft drinks) and we have created a proposal for the client as well as the necessary planning and pre-production documentation for the three components of the campaign ( a TV advert, billboard and media campaign). Below we have included all the aspects of our proposal to the client: P2 (U20): Create a plan for cross-media advertising in response to a client brief  Enemies to lover Objectives of the campaign The objective of the campaign is to promote the product as more than a soft drink,  but an experience. The campaign is built off of the idea of "Enemies to Lovers", as a result of discussion and target audience consideration...