UNIT 20 & 24 BELLA LORENZ

Learning outcome 3 (U20): Be able to produce the planned media components  CREATE THE ADVERTS (U20: P4, M2) Evidence of setting up the production: Please see the campaign we've produced below, which consists of a final billboard, social media advert and video advert. We have ensured that the design elements are consistent and clearly promote/inform our campaign message. Social Media advertisement: This is the static advertisement that will be distributed on social media: This is what the static Ad will look like on Instagram: Codes and conventions: Our group, Capture 5 Agency, have adhered to codes and conventions of a social media static in various ways. We ensured that the font of the our slogan was made bold and in large font, to capture the attention of scrolling audiences on social media platforms such as Instagram, which is conventional of static advertisements on social media. Capture 5 Agency also ensured that we presented the central message of the campaign clearly, this i...

Learning outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief PLANNING THE ADVERTS (U20: P2, P3, M2, D1) My group consists of the following members, Tamar Shamir, Lucas Perez, Georgia Matthews, Daniel Middleburgh and myself.  Our team is called Capture 5 Agency. In this groups we responded to the client brief (Carter soft drinks) and we have created a proposal for the client as well as the necessary planning and pre-production documentation for the three components of the campaign ( a TV advert, billboard and media campaign). Below we have included all the aspects of our proposal to the client: P2 (U20): Create a plan for cross-media advertising in response to a client brief  Enemies to lover Objectives of the campaign The objective of the campaign is to promote the product as more than a soft drink,  but an experience. The campaign is built off of the idea of "Enemies to Lovers", as a result of discussion and target audience consideration...