Create the adverts (U20: P4, M2)

Learning outcome 3 (U20): Be able to produce the planned media components 

CREATE THE ADVERTS (U20: P4, M2)

Evidence of setting up the production:

Please see the campaign we've produced below, which consists of a final billboard, social media advert and video advert. We have ensured that the design elements are consistent and clearly promote/inform our campaign message.

Social Media advertisement:

This is the static advertisement that will be distributed on social media:

This is what the static Ad will look like on Instagram:

Codes and conventions:

Our group, Capture 5 Agency, have adhered to codes and conventions of a social media static in various ways. We ensured that the font of the our slogan was made bold and in large font, to capture the attention of scrolling audiences on social media platforms such as Instagram, which is conventional of static advertisements on social media. Capture 5 Agency also ensured that we presented the central message of the campaign clearly, this is done through the two hands meeting over the 'Phizzwizard' drink to maintain the themes of love and connection, that is consistent across all of our advertisements, another convention of social media advertisements. 

Billboard advertisement:

Billboard design:

How the advertisement will appear to audiences:

Codes and conventions:

The large font and bold colours ensure the billboard is striking to audiences walking on the street, which is evidently conventional of billboards, this is displayed through our bold slogan 'TASTE THE LOVE' to ensure potential audiences and consumers understand the message of the Phizzwizard campaign, this is additionally evident through our consistent image of the hands meeting over the drink, central in all of our advertisements across platforms. This ensures that audiences can recognise the drink from the image across platforms, increasing brand awareness, conventional of cross-platform advertisements. The colour scheme of the advertisement is consistent throughout all advertisements, especially when considering typicalities of billboards, the bold colours being, pink, red and white ensure potential customers are captivated by the advertisement and understand the theme being love. 

TV video Advertisement:

Codes and conventions:

Within our video advertisement, our agency adhered to codes and conventions through multiple ways. We ensured that our music matched the narrative of the scenes, to enable the audience to fully immerse within the message of the campaign, the music at the start mirrors the conflict within the Ad, and then there is a clear transition to the music representing the reconciliation, conventional of video adverts. Furthermore, throughout the video the product placement is also evident, also conventional of a video advert, because this maximises the exposure of the drink as it is the main focal point of the campaign, therefore audiences are aware of the product being advertised. The impact of setting of the advertisement is also crucial because as it is a classroom it reflects the primary target audience being 16-18 year olds, therefore they are able to resonate with the advertisement storyline. Additionally, another code and convention that our advertisement adhered to is the editing, because we ensured that the effects matched the atmosphere of specific moments in the video such as lighting bolts when the hands meet to reflect a strong romantic connections. Through following these codes and conventions of a video advert, the audiences are fully able to immerse in the video and understand the message the campaign is trying to portray. 

Audience feedback