UNIT 20 & 24 BELLA LORENZ

Learning outcome 2 (U20): Be able to produce the planned media components. EVALUATE THE ADVERTS (U20: M3, D2) Billboard For our billboard we gained ideas about codes and conventions from various fizzy drink billboard layouts, this Pepsi billboard is a layout that we utilised for inspiration for our Phizzwizzard campaign design. Within this advert, the use of colour inspired our billboard design because pepsi uses colour deliberately to reinforce brand identity as well as adhering to billboard codes and conventions of using bold colours to ensure the billboard is striking to drivers passing by. The color choices directly support the billboard's need to be understood in a fleeting glance as the blue background provides a clean canvas, free from clutter, allowing the red and white Pepsi text and visual can to dominate the audience's attention. This simplicity aligns with the convention of prioritising a clear visual message for billboards. This is further conveyed through the bold...

Learning outcome 3 (U20): Be able to produce the planned media components  CREATE THE ADVERTS (U20: P4, M2) Evidence of setting up the production: Please see the campaign we've produced below, which consists of a final billboard, social media advert and video advert. We have ensured that the design elements are consistent and clearly promote/inform our campaign message. Social Media advertisement: This is the static advertisement that will be distributed on social media: This is what the static Ad will look like on Instagram: Codes and conventions: Our group, Capture 5 Agency, have adhered to codes and conventions of a social media static in various ways. We ensured that the font of the our slogan was made bold and in large font, to capture the attention of scrolling audiences on social media platforms such as Instagram, which is conventional of static advertisements on social media. Capture 5 Agency also ensured that we presented the central message of the campaign clearly, this i...